Social networking research
Danah Boyd maintains a bibliography of primary research on social networking. Follow the link for some intense – but useful – academic research. Unfortunately, since it’s a bibliography, it’s listed by...
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Is it a waste of time to market on Twitter or Facebook?
eMarketer says, “Is it a waste of time to market on Twitter? No.” They cite an Edison Research study that found “more than one-half of Twitter users followed a brand, compared with just 16% of other...
View ArticleFacebook partners with Amazon: Measuring the value of social recommendations
Venturebeat reports on this week’s announcement of the partnership between Amazon and Facebook. Amazon will begin offering a “a personalized page, where consumers can see product recommendations...
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Facebook catches up and passes Orkut in India
Facebook isn’t just solidifying its monopoly as the utility company of social networking in the United States. Orkut, the social network owned by Google, previously dominated the Indian market. No...
View ArticleOrkut enhances social networking privacy with split status feeds; will...
Orkut, the social network owned by Google with significant market share in Brazil and India, has rolled out an interesting new feature. See the video below (click through from your email/reader): The...
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How to get Facebook fans to “like” a page
A survey conducted by ExactTarget and cotweet asked Facebook users what they do and why. 43% of respondents say they are fans of at least one brand on Facebook. Of those users, the following reasons...
View ArticleFacebook reach
Some helpful stats to give you a sense of scale: Facebook is the web’s most visited website, reaching 34.8% of web users. Facebook has more than 500 million active users. About 70% of Facebook users...
View ArticleMySpace relaunches and repositions as home of entertainment
Below is the launch video from MySpace. Basically, they’ve ceded general “social networking” to Facebook and narrowed their focus to the Entertainment category. Smart move. Permalink: MySpace...
View ArticleIt’s all about Facebook status
… but not the little status box that asks, “what’s on your mind?” I’m talking about the status that defines a person’s relative position in society. Facebook isn’t a place where people seek emotional...
View ArticleGoogle +1: A response to Facebook Like-button, minus the usefulness
Google has released their +1 button, an answer to the ubiquitous Facebook “Like” button. As a publisher/advertiser, the attractiveness of Facebook’s Like-button is in the way it gets your communication...
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